Choonimals are our own brand and creation of animals/creatures/abominations from an otherwise normal animal kingdom. Every one has fangs, eyes more crooked than Don Vito, and sometimes a spiked, sparkler-looking tail. They all look rabid and ravenous, but somehow still cute enough to share a pillow with.
Most of us in Choonimals grew up together. We've known each other since 5th grade, some even before that. We started drawing these things in High School to pass time in class, make each other laugh, and entice our teachers anger. At one point, they were taped all over the classroom walls because Drew and Matt said they couldn't do their homework unless the Choons were on the wall. Their teacher said to Drew's face, "I don't like you."
Again, during High School, we all went out to lunch together. One day we were at Arby's and their was an old lady taking our order and her name was "Choon." Drew thought it was hilarious, so the next time we drew one of these animals, he called it a "Choonimal." Seriously though. That's what happened.
So after High School we discovered girls and forgot about our little creatures for almost 3 years. Then one day during a hazy daze, we found an old birthday card Matt and Drew made for Chris out of cardboard with Choonimals all over it. We nailed it to our bathroom wall as a reminder, and every so often while we were partying, we would grab markers and draw them on people. It started happening on the regular, and pretty much blew up at a huge outdoor festival in college. We had LINES of complete strangers waiting for Chris to draw Choonimals on them. The marker tattoos we do at festivals are homage to that, as are all of our actual Choonimal tattoos (the kind that don't wash off).
Honestly, a clothing company was one of the last pieces of the Choonimal puzzle. When most companies decide to start a clothing line, they first pick a name, then a theme (or vice versa), and roll with it. We did it completely backwards. We already had our creation, and a name for it. A clothing company was just our way of sharing Choonimals with the rest of the world.
We all take our turns drawing them on people at events (except Alex because one time he drew a bat and it looked like a stealth bomber so we banned him from using our markers), but all of the designs for Choonimals are drawn by Chris. Every design is an original piece of artwork that transcends from his sketchbook to your shirt (or skin).
All of our clothes are printed on American Apparel™ and Alternative Apparel at the moment. We are very conscious about where our clothes come from, and the ethical means by which they are made. We could be making a lot more money by printing on low quality clothing, but supporting and encouraging fair work environments is more importance to us than any dollar amount you can throw. And yea it helps that all of the clothing we use feels like kissing clouds.
We gladly accept Visa, MasterCard, American Express, Discover, acorns, tales of adventure or regular account payments all through PayPal.

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